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Nowadays, the role of employees, especially those who have contact with clients of an enterprise, is becoming crucial for determining the opportunities for putting into effect, innovative business solutions. The challenge behind the described issue is also for the enterprise to react efficiently to unusual situations. This paper answers the question whether there are significant differences in the...
In the case of competing industries, proper assessment of needs and opportunities supported by market analysis and forecast allows adopting strategies for dealing with competition. Coopetition of services is one of the possibilities for the development of entities. The article indicates the reasons for competition cooperation. This cooperation may result from the expectations to increase the scale...
Changes in the structure of Polish society and the dynamic ageing process make seniors, as consumers, one of the most important groups on the market. The article presents seniors in the Kuyavian-Pomeranian Voivodeship as an interesting group that is increasingly eager to use all the market opportunities offered to them. Their activity in many fields is an excellent tool against social exclusion. The...
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