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Purpose: This article aims to present contemporary consumer trends, which include consumer ethnocentrism, prosumption, green consumption, deconsumption, servitization and dematerialization of consumption, home-centrism and privatization of consumption, homogenization and heterogenization of consumption, as well as the virtualization of consumption. Design/methodology/approach: The article is based...
Purpose: The purpose of this article is to present the consumer behavior of two generations -Y and Z - in the tourism market and to show how the concept of wellbeing tourism fits the needs and expectations of the two analyzed groups. Design/Methods/Approach: The article used a systematic literature review based on the SCOPUS database. A search for the term "wellbeing" in abstracts, titles...
Purpose: This pilot study aimed to understand the mobile buying behavior of Polish respondents in terms of the number of transactions per month during the Covid-19 pandemic time. The respondents' gender and place of residence were taken into consideration as chosen socio-demographic characteristics. Design/methodology/approach: The field survey method was applied to collect the primary data. Descriptive...
Aim: The idea, and at the same time the aim of the paper, was to develop a model of instruments dedicated to the assessment and improvement of the quality of logistics services in coopetition and this goal was achieved. The presented article features, against the background of the coopetition of enterprises in a network, essential instruments for measuring the quality of logistics services both from...
Purpose: The article presents green marketing and greenwashing as phenomena in the context of the promotion of selected brands. The aim of the article is to present the essence of green marketing and greenwashing and, on this basis, to show and expose bad practices used in marketing activities that pretend to be truly ecological projects. Design/methodology/approach: In the article, the following...
Purpose: The purpose of the article is to present the concept of calculating indexes of effectiveness and acoustic efficiency of road investments that facilitate decision-making on the sequence of work implementation and the development of investment task schedule. The presented indexes are used in the development of strategic noise maps of cities and in the creation of noise protection programs....
This article aims to assess the impact of the pandemic on the sale of real estate from the municipal real estate resource of the City of Poznan. Design/methodology/approach: The implementation of the research goal was based on the assumption that the Sars-Cov-2 pandemic impacted the sale of real estate from the municipal real estate resource of the City of Poznan. In order to assess the analysed phenomenon,...
Purpose: to present the possibilities of using the CSI (Customer Satisfaction Index) method to manage relations with customers as one of the stages of managing company’s stakeholders. Project/ methodology/ approach: the studies were carried out in two stages. The first stage comprising a direct interview was used to identify the criteria used by the customers of agricultural products when choosing...
Purpose: The purpose of the article is to attempt to identify the relation between social media activity and self-esteem. Design/methodology/approach: To achieve the purpose of the article, the study was carried out in the form of an online survey technique supported by an online questionnaire, created in the Microsoft Forms environment, on a sample of 300 individuals who possessed the characteristics...
Purpose: The purpose of the article is to assess the sharing economy’s potential to impact local development, in the context of strengthening community ties and stakeholder value creation. Methodology: The article employs the methods of critical analysis of the subject literature and a case study. Findings: The authors have demonstrated that sharing economy contributes to the achievement of social,...
Purpose: The main reason for writing the article is a will to research the current problems of spatial order and cultural heritage in Toruń and its neighbourhood. Design/methodology/approach: There were three methods used for the research -the document examination method, the quantitative-statistical method, and the observational method. The objectives can be considered as achieved. The main subject...
Purpose: The purpose of the article is to present, based on literature sources, the essence of the concept of building partner relationships and their importance in creating stakeholder value, which can be a kind of antidote to the uncertainty and turbulence of the globalized modern market. It is assumed that the skillful formation of relationships with stakeholders promotes the obtaining of value...
Purpose: The purpose of this paper is to observe and describe undergraduates entering the labour market in Poland and in Georgia and fill the gaps in the literature. Design/methodology/approach: The study uses a structured and self-administered online questionnaire. The population of the Bydgoszcz University of Science and Technology, in Poland was 900 active students, and the students of the Tbilisi...
Purpose: The aim of the article was to determine how intelligent solutions in the field of smart home are perceived by the consumers and to identify smart home systems considered to be the most valuable consumer solutions, for the user convenience and safety. Design/methodology/approach: In order to achieve the aim of the article, a study was conducted on a sample of 741 respondents. The CAWI technique...
Purpose: The article aims to examine how cities incorporate diversity and inclusion into their policies and marketing practices. Design/methodology/approach: The research was carried out using a case study with an exploratory qualitative approach. The case study was conducted involving two European cities, Barcelona and Wroclaw. The content analysis of official documents and publicised materials was...
Objective: To present, based on subject literature, such important issues as the concept and types of business concentration, as well as the motives and barriers to this phenomenon. The article also aims to show the 2018-2021 scale and course of enterprise mergers and acquisitions in Poland. Project/methodology/approach: The empirical material was drawn from the Navigator Capital and FORDATA annual...
Purpose: The cross-sector partnership (CSP) is an increasingly more frequently and widely described phenomenon presented in various areas and perspectives. This variety of approaches causes conceptual chaos, so it is worth creating a systematic review of scientific theories that categorize this phenomenon. This paper aims to synthesize knowledge about theories to describe CSP and to show their location...
Purpose: Contemporary company management is not only about maximizing profits, but also considering the needs of individual interest groups—a situation that invites special attention to the problems of sustainable consumption. Initiatives like Corporate Social Responsibility (CSR) and Creating Shared Value (CSV) are an opportunity for companies to help specific groups in need. A decade ago, criticisms...
Purpose: The aim of the article is to indicate the macroeconomic factors and their potential impact on the economy in the conditions of crises in the regional system in Poland and in peripheral areas of the regions, based on the example of the Mazowieckie province. Design/methodology/approach: The study includes theoretical research on the impact of macroeconomic phenomena on development processes...
Purpose: Smart water meters (Internet of Things based) are technologically advanced tools delivering precise data on water consumption in a household. However, it has not been examined yet what influences consumer intention to adopt smart water meters. The study objective is to investigate predictors of consumer intention to install smart water meters. The Technology Acceptance Model was applied as...
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