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Trademark seems to be a benchmark of developed economy. A trademark is perceived as the sign to distinguish (the same or similar) type of produkct manufactured in different companies. The trademarks, non - material goods, attract customers and stimulate demand on a market. In today's world of symbols, trademarks evoke associations in a recipient's mind, which lead to individualization of the product...
In globalization age and progressive integration it is possible to observe wide information influence on company working effectiveness on market high competition. Evaluation of company situation in management process can not be total without separation in system evaluation of economic results information activity. The main purpose of this article is presentation theoretical assumptions of information...
Strategie management process realized in firm by incessant taking strategic decisions demands properly chosen strategic information. In the paper the identification of dimensions of strategic information gaining process is executed and on this base the model of strategic information gaining is formed.
Dank der Webmöglichkeiten werden internet-basierte Umfragen immer mehr populär und gleichzeitig konkurrenzfähig gegenüber traditioneller Umfragen. Im Artikel wurde eine Analyse von starken und schwachen Seiten der internet-basierten Umfragen gemacht. Außerdem hat sich die Autorin auf Probleme wie: -Methoden der Verbreitung von internet-basierten Umfragen -Versicherung der formalen Richtigkeit von...
Der Aufsatz konzentriert sich auf dem Vorschlag eines Wissensmanagement-Musters in den E-Learning-Systemen, in denen verantwortlich für den korrekten Zugang zu dem Wissen auf WWW-Portalen sind, für die die Aufgabe eine Visualisierung in einem deutlichen Form ist. Für andere Verläufe ist der geeignete E-Learning-System verantfortlich. Die Verbindung zwischen sowohl Musterelemente als auch Wissensmanagementprozesse...
Die Kommunikation und wissenschaftliche Information funktionieren in der Wissenschaft und in jedem Lebensgebiet. Beide haben viele Definitionen. Die Humanisten verstehen die Information als Nachricht, Inhalt, Zeichnung und Verstehung. Alles in der Kommunikation ist die Information, aber es ist Verallgemeinerung, wie J.Wojcieechowski behauptet. Die Kommunikation hat die informatische und uninformatische...
The article presents a closer look on information systems that may be used by managers for the purpose of budgeting. It includes descriptions of twenty-four different products offered via the Internet along with their main features listed and budgeting: methods used for calculations. Last part of the article was devoted to the problem of availability of these products for Polish customers. The author...
The software quality is one of the most important aspect of software. The aim of this work is to compare chosen software quality models. Several point of view on software quality have been discussed. Software quality models have been presented and compared according to specified criteria.
The article presents selected problems of digital photographs processing process in SilverFast program. It is characterized SilverFast program and its wide opportunity in scanning and digital photographs processing process. It is taken note of correct cooperation SilverFast program with professional film scanners of batch Nikon Coolscan. Besides it is specified the opportunity of traditional images...
Data compression is an art of reducing the quantity of transmitted and stored data. Its implementation in software helps to improve software usefulness. One of the most promising data compression methods is the predictive-substitutional. This paper discusses the circumstances that make it advisable to implement data compression in the software being developed, the ways to implement data compression,...
The paper concerns the basic tools of operational controlling in the contemporary IT-environment. These tools, supported by the common used IT (hard-, soft- and netware) make operational controlling more simple and quick. They permit a more efficient achievement of the company goals, so they are management tools used for improving planning, control and the management of the company. Using the possibilities...
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