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The article was to achieve two research goals, that is identifying and arranging hierarchically factors which influence the image of a food product and defining the place among them taken by the price. The article is of theoretical-empirical character. In the theoretical part of the article, the method of cognitive-critical analysis of world’s marketing and marketing management literature was used...
The main aim of this paper is to analyse the heating installations market in the macroenvironmental context. In this paper the objectives of the macroenvironment analysis will be presented and the current state of the HVAC branch in our country will be assessed. Finally, the PEST analysis will conclude all the considerations.
Globalization, as a basic megatrend of the modern world development, is a complex and multidimensional phenomenon. Its multi-dimensional character consists of three main parts: political, economic and socio-cultural. In this paper, authors analyse the globalization concept, its dimensions as well as possible costs and benefits in the context of international expansion of enterprises and the process...
Through past decades, globalization of many industries was pushing them into virtual collaboration. Recent advances in technology are enabling increased efficiency of such interaction. Virtual teams are able to share documents, discuss various issues and quickly exchange information in the blink of an eye. However, lack of physical contact among the team is still an issue disorganising work and slowing...
The goal of this article is to briefly present Arena Simulation Software as an example of Discrete Event Simulator used for modelling queuing systems. It contains example Case Study and the key factors that may be vital when making a purchasing and implementation decision of the Simulation Software.
The paper outlines the general requirements of the health management system in the production of packaging for food products by PN EN 15593:2010. It also presents the survey results carried out among customers regarding their demand for product packaging and testing the level of knowledge of quality management systems and hygiene in production and packaging for food products.
The purpose of this paper is to argue that countries like Albania are better suited to absorb innovation through international channels and open innovation solutions. The context is built up on the MIT. The idea is to demystify innovation and make it a human process. The model recognizes three fundaments of the innovation process such as: market, technology, and implementation. The paper argues open...
The aim of the study is to describe and make an appraisal of the manner of EU implementations of projects by the Polish state institution which is Police. The structure of the study considers deliberations about the theory of the project management with reference to the EU practice. The attention was also devoted to the presentation of EU selected projects fulfilled by Police in a big Polish city...
The article presents the issue of expectations of Polish purchasers towards marketing offer available on the market and market activities undertaken by them in practice. They were shown in the prosumption and ethnocentric context. A special attention was paid towards relationships between those expectations and specific market activities, showing that they had not been analysed so far in the subject...
Creating a single, comprehensive definition of luxury is extremely difficult. It is just because of personal and very subjective connotation of the term. The author of current paper tries to demystify the nature of luxury goods and presents situation of Polish luxury goods market from economical as well as customers’ perspective.
This paper concerns the institutional and organizational structure of the Euroregion. It is multi-level and affects the functioning of the Euroregions, including, but not limited to, organized approach to the use of structural aid under the regional policy of the European Union (EU). The highest level of the organization is the Association of European Border Regions (AEBR), which lobbies for Euroregions...
The European Union has actively engaged itself in cooperation with its Eastern neighbours. The Eastern Partnership is a concept of political cooperation and economic integration in the future with six countries – Moldova, Ukraine, Belarus, Georgia, Armenia and Azerbaijan. Republic of Armenia regards this programme as a framework for improving its market institutions and judicial system and for creation...
The article presents the findings of the research on the development of evaluation practice and evaluation capacity in Polish administration (mainly regional and local). The main research question is whether the realization of the Structural Funds’ interventions may contribute to the development of durable and mature evaluation culture in Polish public sector.
In the paper, the possibilities of entering foreign markets are described and the Uppsala model of internationalisation is analysed. The Uppsala model became one of the McDonald’s’ success factors, that can be multiplied by another food chains. In the paper, the internationalization process of the McDonald’s Corporation is presented to outline possible opportunities for Sfinks Polska as a developing...
The study investigates genesis of the European Union Social Policy and the changes in common social issue over the years. The European Union is not only economic and monetary integration, it is also unify the activities in the social areas. Integration endeavors are not only based on the European Union further enlargement to new members, but also are based on adoption of new regulations on social...
In article text mining methods were applied to find views on innovation in news sources coming from Poland United States and China. Process of mining data, cleaning it and analyses with Rapidminer are presented. Results are presented as ISOM graphs, representing three countries views on innovation.
The aim of the study is to analyze how Polish employers fulfill their responsibilities in terms of providing safe and healthy working conditions, including: standards for risk assessment, and adaptation of machinery to legal requirements. The research was conducted by questioning 2000 economic entrepreneurs and based on the results from the questionnaire prepared by the expert team. The results prove...
The traditional teaching model is being outdated and does not meet the current requirements of training of students due to the rapid and profound changes that have occurred in society in terms of technology. The procedure that can replace the traditional teaching model is the collaborative learning theory which recognizes that the subjects are active agents in the construction of knowledge and social...
The supply management is a complex and demanding phenomenon which each manufacturing enterprise has to face in order to maintain its position on the more and more saturated market. Therefore, in this paper the author makes a clear distinction between effectiveness and efficiency concepts and on this basis presents a proposal of measurement procedure which can be used to evaluate the supply process...
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