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In the article the results of the field researches were presented. These researches related to identification the Polish young customers' opinions on chosen sale promotion instruments and forms of activities shaping trade atmosphere connected with taking purchase decisions. The presented results showed that some promotion incentives used by producers and traders weren't effective in practice in the case of respondents. Some promotion incentives which in the respondents' opinions had great influence on them weren't used correctly. One can say that suppliers of food products should change their attitudes to promotion activities and change the composition of sale promotion instruments by which they try to form customers' market behaviours.