Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska > 2020 > z. 146 > 253--264
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journal ISSN : | 1641-3466 |
DOI | 10.29119/1641-3466.2020.146.19 |
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1. Adamiczka, H., Macalik, J. (2019). The river’s role in the city’s brand image – a case of Wroclaw (Poland) and Prague (Czech Republic). Proceedings of International Business Information Management Conference (33rd IBIMA) Granada, Spain, 10-11 April 2019, 5525-5539.
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2. Bloom Consulting (2018). Country Brand Ranking. Retrieved from https://www.bloom-consulting.com/en/pdf/rankings/Bloom_Consulting_Country_Brand_Ranking_Tourism.pdf.
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3. Chan, C.-S., Lawal, M. (2013). A review of place branding methodologies in the new millennium. Place Branding and Public Diplomacy, 9(4), 236-253. https://doi.org/10.1057/ pb.2013.17.