W artykule przedstawiono zagadnienia związane ze zmianami klimatu w odniesieniu do prowadzonej polityki, oczekiwań rynku i konsekwencji, jakie niosą one dla biznesu. Wyjaśniono, jak analizowanie śladu węglowego organizacji i produktu w całym łańcuchu wartości pomaga w redefiniowaniu dotychczasowych modeli biznesowych w celu poszukiwania przewagi konkurencyjnej. Przedstawiono praktyki liderów globalnych rynków i nastawienie polskich przedsiębiorstw do zagadnień klimatycznych. Omówiono ponadto wytyczne KE dotyczące raportowania niefinansowego w odniesieniu do klimatu, a także dobrowolne inicjatywy liderów rynku wykraczające daleko poza wymagania prawne.
Setting and communicating ambitious goals – even challenges, reporting effects achieved as well as sharing ideas drive pro-climate activity on a global scale. Sooner or later we will have to join and take action on climate change, too. Without specific actions in business strategies and models, it may be impossible to take advantage of the opportunities that have arisen. The European Commission’s guidelines for reporting on non-financial information in relation to the climate not only encourage, but also help in practical way to prepare for a change in the way of thinking about the business. We should be aware that it is a derivative of actions taken by market leaders who set global trends. On the occasion of transformation, they not only strengthen their positive image, promote corporate social responsibility, but also achieve economic success. The newly defined business models that they are gradually implementing, assume a continuous improvement to reduce greenhouse gas emissions, a significant increase in the use of renewable energy and further improvement of energy efficiency throughout the entire value chain. The savings, which are already valued in billions of euros, should be an inspiration for those who still with uncertainty and lack of conviction approach better understanding of their impact on the climate, not to mention disclosing this information to the market. It is up to the managers to decide whether they want to stand in line with the best or just watch how they strengthen their market position.