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Obecność marki w social media jest istotnym elementem strategii marketingowych marek kosmetycznych. Według raportów w Polsce ponad 6 min kobiet korzysta z Facebooka, z czego ponad 5 min interesuje się urodą i kosmetykami. Celem artykułu jest identyfikacja sposobów prezentowania marki kosmetycznej w filmach reklamowych na jej fanpage’u. W artykule wykorzystano metodę analizy poznawczo-krytycznej literatury...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.