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Setting up and retention of a brand's competitive advantage in the era of globalisation requires a permanent reaction to the alterations occurring in the company's environment. In his article, the author discusses the brand strategies that must be used if the company operates in international markets.
Представленные в статье результати указывают и в некоторой степени описывают дифференцированные взгляды и поведения торговьхх предприятий в отношении вопроса об использовании маркетингових действий для создания стоимости. Стоимости, прежде всего, для клиента самого важного рыночного субъекта и, в результате, стоимости всей фирмы, существенной из перспективи восприятия других групп заинтересованных...
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