This paper describes changes in perceiving the importance of personnel services in the company against a backdrop of contemporary trends in human resource management. It stresses the fact that personnel specialists must fill not just a single role, but multiple ones: strategic partner, administrative expert, creator of involvement, and change agent. Moreover, the impact of the virtualization process of work on the scope of the described roles is presented.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.