Magazines such as 'Bluszcz' (Ivy), 'Swiat dziewczat' (The World of Girls), 'Mloda Matka' (Young Mother), 'Kobieta w swiecie i w domu' (A Woman in the World and at Home), 'Ja to zrobie' (I'll Do It), 'To co najmodniejsze' (What is the Most Fashionable), 'Dziecko i matka' (A Child and Mother), 'Zycie kobiece' (Woman's Life), or 'Kultura ciala' (Body Culture), were published under the aegis of the 'Bluszcz' Publishing Society. In addition to social and literary contents, the abnove-mentioned periodicals featured fashion, embroidery and craft sections. Fashionable dress provided people with a way to manifest their social class affiliation while expressing their personality. The 'Bluszcz' and other periodicals it inspired made a significant contribution to women's life by creating a coexistence culture, acquainting readers with good literature and entertainment, providing advice and, most importantly, bringing the great world of fashion closer to Polish women.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.