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Social networks become used for marketing purposes more often. The innovativeness and specificity of marketing communication in those types of services are undoubtedly interesting form advertisers' point of view. Regarding the fact that this is a relatively new solution, there arises a question about the effectiveness of advertising campaigns conducted in social media. This article analyses the sources...
Multitude of competition concepts causes the necessity to search for theories corresponding most appropriately with the real life. Dynamic changes taking place in the economy of the twenty-first century bring new elements, which cannot be disregarded when analyzing modern processes of competing. Big Data, cloud computing and social networking are those aspects of the process of digitization of the...
The development of the concept of the network, which is used both to explain complex decisions made in the area of implemented policy and as a basis for introducing innovations, is currently of significant importance for organizations. The analysis of network relations may contribute to increasing the efficiency of managing complex interactions that also arise in the sphere of entities participating...
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