Tourism as a modern phenomenon is connected with numerous trends and processes attracting attention of the social scientists in Slovakia. The case study deals with the strategies of local management in tourism. The aim of the managers is to transform the city to the attractive destination for tourists. To accomplish it, however, they have to balance between globalization and local processes and constraints.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.