In this paper competitive ability was defined as long term skill of delivering products or services, accepted by market. Model of this ability is described by function of environment conditions, their perception by management, awareness of this management, innovative reaction time, resources (especially HR and intellectual capital) and motivation. Innovation was showed as instrument of building of competition advantages. HR was showed not only as a field of competition advantages but also as creating power of innovation. The analysis of industrial enterprises points to the managerial staff attitudes as a decisive factor of enterprises innovation activities and economic status.