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The goal of the article is to present a model that can be used to measure influence of environmental activities communicated as an instrument to create corporate image, represented by (1) Corporate Ability and (2) Corporate Social Responsibility and their influence on buyers’ attitudes and the behaviors on B2B market. The author of the article hopes that an empirical validation of hypothesis allows...
The purpose of this article is to determine, through empirical research, the level of Corporate Social Responsibility of small and medium-sized enterprises in relation to stakeholders. Literature studies and the results derived from questionnaires completed by entrepreneurs at small and medium-sized enterprises in the area including the Polish part of the Euroregion Nysa as research methods were used...
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