The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
The goal of the presented research is to show that in today's world brands not only organize the way we perceive and categorize the world, but it is indeed them that create and construct not only what we see as the surrounding reality, but also ourselves in the social environment. It is brands which tell us who we are, what we believe in, where our paths lead. Both qualitative techniques (i.e. Individual...
The purpose of this article is to analyse the issue of paradox in crisis situations from the standpoint of communication and in the context of the corporate identity. The research shows that the dynamics of corporate identity is similar to the dynamics of the crisis situations. The empirical studies on corporate identity reveal that the categorisation strategies that operate exclusively at the level...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.