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The first part of the research was aimed at identifying the attitude of customers of Avon towards personal selling. The second part (observation) concentrated on learning to what extent Avon consultants apply known selling techniques in their daily work. The attitude of customers of AVON towards personal selling (understood as the contact between a seller and a customer) is rather neutral as compared...
In the context of decreasing importance of the material resources provided by the company achieving competitive advantage it is to discover and use their distinctive competencies and creating valuable intangible assets. Intangible assets such as knowledge, experience or skills, enable the company to run effective instruments of competition, including by creating unique partnerships, which are the...
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