The subject of interest are medical leaflets, which are the texts of different lengths attached to every medicine. From the comparison of the leaflets developed for the same medicine in different periods, it results that their unchangeability (structural, cognitive and stylistic) is seeming. The analyses showed that distinct or more subtle changes are the effect of a clash of two opposing tendencies. On the one hand, a pursuit of preciseness of wording and compactness enforces a use in the leaflet of specialist (chemical and medical) terms and scientific expressions, and on the other hand - there is more care on the part of the sender of adjusting the form to the level of a recipient (a layperson) causes that the contents too scientifically formulated are eliminated from the leaflet. The information especially important is repeated in different parts of the text and additionally exposed by the use of clear segmentation in which every segment is a certain informative entirety. The reasons for the noticeable standardization of the medical leaflet are legal regulations that precisely establish the requirements for every leaflet. The ministerial order also forbids marketing activities on the leaflet limiting its function to informing and instructing.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.