With the introduction of market economy in Poland into all sectors of life, the phenomenon of competitiveness appeared also among territorial units. This competing may refer to different kinds of benefits determining the impuls for socio - economic development, such as access to financial resources, skilled workforce, attraction to new investors, attraction to the potential consumers (tourists, students, patients'), etc. Therefore, it can be said that the market economy somehow forces municipalities and counties, as well as enterprises, for undertaking marketing efforts. This competitive situation has nowadays become a stimulus to the development of marketing concepts and to treating territorial marketing as a significant factor in the local development.
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