This paper deals with various theoretical and practical issues from a language educator's and researcher's point of view centred on normativity as a value criterion. The philosophical background is provided by functional and cognitive approaches to language that interpret language use as a body of knowledge and practice handed down from generation to generation in a linguistic community. Relying on such approaches, the authoress discusses the phenomena of normativity and norm changes, as well as standard language norms as a basis of, and a system of conventions for, usual linguistic behaviour still functioning as a pattern of guiding principles. It is against the backdrop of that system of norms that she presents current changes and neologisms at a lexical-semantic level as they occur in the practice of linguistic counselling.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.