The role of information in effective service enterprise management is discussed in the paper. Value of personal relations with customers and their feedbacks are emphasized by the authoress. The article describes shortfalls in information management systems and mistakes made during sales negotiations. The authoress indicates a specific function and responsibility of managers for the quality and usage of information received by the company.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.