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In this paper we illustrate the capability of tracking brain activity during the observation of commercial TV spots by using advanced high resolution EEG statistical techniques in time and frequency domains. In particular, we analyzed the statistically significant cortical spectral power activity in different frequency bands during the observation of a commercial videoclip related to the use of a...
In order to study the concurrent activity in subjects interacting in cooperation or competition activities, the issue of the simultaneous recording of their brain activity became mandatory. The simultaneous recording of neuroelectric activity of the brain is called "EEG hyperscanning." We would like present results obtained by EEG hyperscannings performed on a group of subjects engaged in...
We investigated the behaviour of the brain during the visualization of commercial videos by tracking the cortical activity and the functional connectivity changes in normal subjects. High resolution EEG recordings were performed in a group of healthy subjects, and the cortical activity during the visualization of standard commercial spots and emotional spots (no profit companies) was estimated by...
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