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As the key to both offline and online business, consumers' trust to retailers always influences their purchase decision. In recent years, based on the traditional business, more and more click and mortar companies spring up. But could consumers' trust transfer from offline to online channel? And how? Extant researches lack deep exploration for these questions. In this study, introducing perceived...
Trust in Peer to Peer network has the fuzzy feature, and thus it cannot be described and handled using distinct mathematic model. To solve the problem, based on the advantage of using intuitionistic fuzzy theory to handle vague information, we propose a novel P2P trust model named IFTM (Intuitionistic Fuzzy theory based Trust Model), which uses membership, nonmembership and hesitancy degree to describe...
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