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Identifying key NSD success factors has long been a hot NSD research topic. However, NSD success factor studies are more descriptive than instructional. From a managerial perspective, we conclude that most NSD success factors identified so far actually relate to four management processes: NSD strategy management, NSD process management, NSD knowledge management, and customer involvement.
Literature suggests that new product development (NPD) is critical for industrial firms to gain a competitive advantage. Intriguingly, the systematic application of NPD tools in industry, despite the extensive effort that has been invested and the benefits that can be obtained, remains mostly uncommon. By conducting ten semi-structured interviews with selected academics and industrialists and using...
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