Search results for: Mengmeng Liu
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The influence of store attitudes and other nonstore shopping patterns on patronage of television shopping programs
Journal of Interactive Marketing > 1997 > 11 > 3 > 14-24
This research investigated perceptions of attributes of television shopping programs relative to those of department and specialty stores and the relationships among attitude toward department and specialty stores, frequencies of shopping from catalogs and on-line shopping systems, and attitude toward television shopping programs. Data were obtained from a mail survey conducted on a random sample...
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