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Mobile advertising in vehicular networks is of great interest with which timely information can be fast spread into the network. Given a limited budget for hiring seed vehicles, how to achieve the maximum advertising coverage within a given period of time is NP-hard. In this paper, we propose an innovative scheme, POST, for mobile advertising in vehicular networks. The POST design is based on two...
Mobile advertising in vehicular networks is of great interest with which timely information can be fast spread into the network. Given a limited budget for hiring seed vehicles, how to achieve the maximum advertising coverage within a given period of time is NP-hard. In this paper, we propose an innovative scheme, POST, for mobile advertising in vehicular networks. The POST design is based on two...
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