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With competition between commercial banks getting fiercer, exploring and expanding retail banking business has inevitably become one important choice for banks to increase competency. But traditional way of providing retail services greatly constraints the expansion of business and is not conducive to the increase of customer satisfaction. Therefore, trying to seek a new way to serve retail customers...
Compared to traditional service, the characteristics of the customer behavior in electronic service are personalized demand, convenient consumed circumstance and perceptual consumer behavior. Therefore, customer behavior is an important factor to facilitate online electronic service. The purpose of this study is to explore the key success factors affecting customer purchase intention of electronic...
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