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One hundred fifteen US undergraduates primarily of African and European heritage were presented an easy or difficult memory challenge and led to believe they could secure a traditionally feminine incentive by meeting it. As expected, heart rate responses during the work period were stronger under difficult- than easy conditions among women, but low under both difficulty conditions among men. Systolic-...
This study examined cardiovascular effects of incentive value in men and women confronted with cognitive challenges that were more and less difficult to meet. Participants performed computer memory tasks varying in difficulty from low to high, with instructions that they could earn chances toward a $100 prize or $10 prize by attaining a 90% success rate. Analysis of cardiovascular responses assessed...
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