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Traditional marketing approach mainly adopts advertising and telemarketing method to attract potential consumers. It will need a lot of manpower and resources, but cannot position the targeted consumers accurately. In this paper, a novel precision automotive marketing model based on telecom big data mining is proposed to predict the potential high-end luxury car buyers. Initially, both logistic regression...
The Support Vector Classification (SVC) model was constructed in this study by applying the near infrared (NIR) analysis technology combined with the chemometrics method to classify and distinguish 11 types of vegetable oil, including "restaurant waste oil". Partial least squares-discriminate analysis (PLS-DA) and GA-SVC classification models were constructed, respectively, after the data...
Aiming at the shortage of traditional seasonal variation model, the combination of gray model with self-memory model was proposed for improving traditional seasonal variation model. The application of gray model used to dig out the long time trend and self-memory model to solve problem of non-linearity of the model's seasonal fluctuation. The case study showed that the proposed model has higher precision...
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