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The present research contributed to a better understanding of how check‐all‐that‐apply (CATA) questions work by examining the relationship between likelihood of selecting a term and perceived attribute intensity. Seven consumer studies were conducted (147–157 people per study) using within‐subjects experimental designs where participants twice evaluated the same set of stimuli on the same set of...
The study explored attitudinal and socio‐demographic differences between potential buyers and non‐buyers of lettuce grown in a vertical farming (VF) system. Data were collected from people (n = 2193) in four countries—United States, Germany, Singapore, and Australia. Survey results demonstrated a clear link between positive VF attitude and intention to buy, and similarly for negative attitude and...