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In this paper we provide a critical evaluation of the campaign for bilingual road traffic signs in late 1960s and 1970s Wales, examining how Cymdeithas yr Iaith Gymraeg (the Welsh Language Society) came to see English language road signs as mundane, ubiquitous and oppressive symbols of anglicisation and of British/English government authority in Wales. We suggest a rethinking of Michael Billig's concept...
The paper focuses on Billig's (Billig, M. (1995). Banal nationalism. London: Sage) notion of banal nationalism. While Billig's work is to be commended for demonstrating the way in which nationalism is an endemic political ideology in all states – and not merely an extreme or hot political ideology that is based upon “blood and belonging” (Ignatieff, M. (1993). Blood and belonging: Journeys into the...
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