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The paper proposes a data mining method to find the relationships between fan page users' sentiment and customers' purchase behavior in order to predict those customers' purchase intention in the future. The business companies create their own fan pages and post advertisements to prompt their products. The fan page users always post their opinions on the wall to tell the feelings about products. Since...
The paper proposes a framework to find time-dependent social network influential users as well as measure their sentiment degree. Klout is the app that could calculate social network users' influence scores that could be used as references for businesses to know who have influence power. However, Klout could not tell who the influential users are in a specific time period and Klout could not tell...
Klout, a famous App, could measure people's social network influence power. Klout score is measured according to the data from past 90 days and an individual who has high Klout score is thought as having high social influence power. Lots of businesses or organizations like to hire high Klout score people to help them to diffuse their brand images. However, Klout score cannot tell us who has high influence...
Realistic garment model generation has a great practical significance, especially in 3D virtual try-on. However, the creation of realistic models for most 3D virtual try-on systems is labor intensive and requires strong domain knowledge. Thus, we propose a method to automatically generate realistic 3D garment model based on a front and a back images of a garment product. We classify the garment type...
Social networks have become an important marketing tools for business to build brand pages to prompt their new products. Fans' user-experience diffusion results in great marketing power that people never seen. Typically, some of the fans in group are influence users. They are market movers which mean they can influence others buying decisions. Businesses can affect online influence users by giving...
Internet is expected to be especially beneficial to the banking industry. As more and more financial institutions are finding ways to utilize Internet technologies to launch online banking services, an important issue is to understand what factors will impact the decisions of customers in adopting such services. Based on the UTAUT model, the D&M IS success model, and the concept of trust, this...
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