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Social media brings new opportunities for companies to gains benefits from domestic and foreign markets. Based on literature review and three real cases, this paper attempts to answer the question: “How to gain benefits from using social media for marketing?” After analyzing the social media marketing campaigns of three cases in Taiwan, this study concludes (1) social media use: combining different...
BLOG has made it possible to find out the opinions and experiences of those in the vast pool of people that are neither our personal acquaintances nor well-known. How to assess semantic inclination of BLOG contents and reviews automatically has attracted a lot of researchers concern. Due to Chinese expression is more complex than English, it is more difficult to assess semantic inclination of Chinese...
Since the emergence of BLOG, it not only represents a new network technology, but also means the beginning of a new life style. How to utilize and mine the BLOG content which contains hidden sentiment and real-time update is a big challenge in the data-mining domain. As most of the existing method for network text's topic mining is achieved through clustering text's topic and label which are labeled...
Along with the development of electronic information technology, electronic ecommerce grows rapidly. The evaluation of customer value of B2C electronic commerce companies is a multiple-criteria decision making (MCDM) problem with many quantitative and qualitative attributes. This paper proposes a fuzzy analytical hierarchy process (FAHP) approach to evaluate the customer value of B2C electronic commerce...
Time synchronization is the basic of distributed system, and also is one of the key techniques for solving time offset in space TT&C network. According to the low precision and the bad stability of time synchronization in Internet, this paper designs the scheme of time synchronization in space TT&C network, and proposes the server selection algorithm; finally, the paper proves that the algorithm...
Some problems of file uploading always come across at developing of Web site. In this paper we introduced a way of uploading file which edited with VB.NET in the experimental systems. We emphasized to discuss the theory of uploading file which edited by VB.NET, to achieve the key factor of file uploading based on Web mode , principally to comprehend devising project and assaying theory and editing...
The ldquoe-Taiwan Programrdquo implemented by Taiwan government is aimed to show the e-advantage in peoplepsilas life and bring about essential benefits. This research follows the Quality of Life measurement system developed by the ldquoe-Taiwan Programrdquo, which including Quality of Life indicators and e-Life indicators. By using telephone interview, 3,563 respondents aged 15 and above were validly...
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