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Am Beispiel von Toyota und der Automobilindustrie allgemein wird in diesem Beitrag gezeigt, dass die zunehmende partnerschaftliche Zusammenarbeit zwischen einem Original Equipment Manufacturer (OEM) und seinen Systemlieferanten sich derzeit zwar vorrangig auf die Bereiche F&E, Produktion und Logistik konzentriert, aber bedeutsame Einflüsse auf das Marketing und insbesondere die Markenpolitik des...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.