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Big data is the biggest asset today, for organizations to amass and leverage to improve on services and profits. Knowing this, data brokers have excelled in the task of collecting information about internet users from a variety of sources, both online and offline, and then sell this information to interested parties. This robs the users of the monetizing potential of their information. In this paper,...
With the massive amount of data being collected and collated every minute today, big data is what keeps the wheels of organizations running. This big data is generally collected by 'data brokers' who then sell this to whomsoever is willing to pay the right price. Due to the lack of any specific mechanism to ascertain the value of this information, the contributors and owners of this big data, i.e...
Organizations and businesses have realized that their profits lie in utilizing the power of big data which is available freely, making it the most valuable asset for an organization to possess. Armed with this awareness, data brokers, the people who collect this information and present it in neat bundles for prospective buyers, are exploiting this resource at the cost of the common internet users,...
Today big data is synonymous with every business and organization, so much so that data brokers have made a business of trading this big data like any other commodity. In turn, the buyers of this big data make massive profits. The only one who loses out on profits and his privacy is the internet user — the generator and owner of this big data. Our work looks at allowing the user to monetize on his...
Thanks to the proliferation of social media and networking sites today, a massive amount of data is being generated by the second. This information is collated, collected and trawled from various sources to construct a ‘user profile’ of sorts and used to type cast and categorize people. This is done on a regular basis by data brokers, whose sole purpose is to collect user information and sell them...
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