The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
Social media crises pose significant challenges for organizations in terms of their rapid propagation and deterioration of brand parameters and can have sustained negative business impacts. This paper reports a multiple case study of four different corporate social media crises. The multiple case study was informed by crisis communication and management theories and employed multiple methods consisting...
Social media crises pose significant challenges for organizations in terms of their rapid rate of spread and potential persistent negative associations in terms of brand parameters and sustained negative advocacy by internet users and/or consumers. This paper reports on a technique for detecting social media crises using social set analysis-an approach to computational social based on associational...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.