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Anti-tobacco mass media campaigns are designed to influence tobacco users. It has been proved that campaigns will produce users’ changes in awareness, knowledge, and attitudes, and also produce meaningful behavior change of audience. Anti-smoking television advertising is the most important part in the campaign. Meanwhile, nowadays, successful online social networks are creating new media environment,...
Anti-tobacco mass media campaigns are designed to influence tobacco users. It has been proved campaigns will produce their changes in awareness, knowledge, and attitudes, and also produce meaningful behavior change of audience. Anti-smoking television advertising is the most important part in the campaign. Meanwhile nowadays successful online social networks are creating new media environment, however...
Traditional viral marketing problem aims at selecting a set of influential seed users to maximize the awareness of products and ideas in one single social network. However, in real scenarios, users' profiles in the target social network (e.g., Facebook) are usually confidential to the public, which block the conventional viral marketing strategies reaching the target consumers effectively. Instead,...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.