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Since the late 1990s, numerous governments have made huge investments in electronic government services. The rise of these services has led to a concurrent need to develop models of customer satisfaction of e-government services. This study aims to establish an e-government customer satisfaction measurement model from the behavioral perspectives of users. Based on the Technology Acceptance Model (TAM)...
Compared to traditional service, the characteristics of the customer behavior in electronic service are personalized demand, convenient consumed circumstance and perceptual consumer behavior. Therefore, customer behavior is an important factor to facilitate online electronic service. The purpose of this study is to explore the key success factors affecting customer purchase intention of electronic...
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