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This paper extends the standard newsvendor problem based upon loss-averse under supply uncertainty with multiplicative demand. We show that the optimal order quantity is decreasing in the retailer's loss aversion, and the optimal selling price is increasing in the retailer's loss aversion. optimal selling price is increasing with respect to the unit cost and the optimal order quantity is decreasing...
We frame a retailer's decision problem under the mental accounting behavior model by assuming that decision maker confronts uncertain supply and demand at the beginning of a selling season. With numerical study, we show that under the mental accounting behavior model, the retailer might order less than the profit-maximized retailer, the higher the loss-averse degree of leftover account, the lower...
We extend the expectation-based loss-averse newsvendor model according [1] by assuming that decision maker confronts deterministic demand and uncertain supply at the beginning of a selling season. We show with numerical study that the higher the penalty coefficient, the lower the optimal order quantity. Higher retail price and salvage value lead to optimally order more. However, when the wholesale...
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