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Many Internet-based services have already been ported to the mobile-based environment, embracing the new services is therefore critical to deriving revenue for services providers. Based on a valence framework and trust transfer theory, we developed a trust-based customer decision-making model of the non-independent, third-party mobile payment services context. We empirically investigated whether a...
Many enterprises in China started using mobile service, such as enterprise short messages services (ESMS), to help with their business communication needs. This study examines enterprises' adoption of ESMS based on the innovation diffusion theory (IDT) and the task-technology fit (TTF) model. We collected survey data from 80 enterprise respondents through the customer service departments of four telecommunications...
This research presents an integrated model for explores consumer's perceptions and acceptances towards mobile advertising based short message service via an empirical study. A research framework for measuring acceptances toward mobile advertising is developed from the theory of the unified theory of acceptance and use of technology (UTAUT), innovation diffusion theory, and task-technology fit theory...
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