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With emergence of EGS, many self-service logistics activities are being outsourced to E-Grocers by traditional grocery shoppers, which results in a difficulty to complete consumer logistics. Therefore, this study, first of all, analyses the difficulty of Consumer Logistics outsourcing, then explained based on theoretical framework of principal-agent theory, and a mathematical model of incentive contract...
Even with advantages of fastness, convenience, time saving and low price, whether E-Grocery Shopping (EGS) is accepted by consumers is mostly determined by its efficient logistics service provided for customers taking into consideration groceries' characteristics such as perishability, idiosyncrasy and intensive experience. The rigorous definition of Consumer Logistics was given and the motivations...
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