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Researchers often discuss marketing strategies against the backdrop of big data, or use big data in tourism marketing. Limited is known about how a destination should use social media for tourism marketing at big data age. The paper is trying to do a tentative exploration for it by taking the WeChat tourism marketing of Dehong Dai and Jingpo autonomous prefecture for the national day golden week in...
By taking the data on China's listed companies from 2002 to 2006, this paper investigate the effect of ultimate controlling shareholders on investment decision. The results show that, as for ultimate controlling shareholders of private firms, the higher the divergence between the cash-flow rights and the control rights is, the more serious is the underinvestment because of tunneling activities. The...
Entrepreneurship has gained a lot of theoretical and practical attentions. Adopting the research method of simulation experiments, this study explored the dynamic process and mechanisms of entrepreneurial decision-making, specifically the effect of regulatory focus and past performance feedback on the entrepreneurial intention. Using a sample of 64 MBA and business management majored students, we...
This study focus on the influence mechanism of logistics capability, supply chain management strategy and enterprise performance. Data was collected from empirical researches of 74 logistics enterprises, and was analyzed with quantitative research method. The results shows that: there are evident positive correlations between logistics capability, service performance, and financial performance of...
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