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The manufacturer sells the product through a retailer with the consignment sales scheme in international trade, meanwhile many demand enhancing promotion, eg, after sales services, advertisement etc. can be provided either by the manufacturer or by the retailer. We study the preferences of the supply chain members to invest on the sales promotion when the trade scheme is the consignment sales. We...
Consider a supply chain involving an independent supplier and an independent manufacturer, the manufacturer will help his supplier to invest in cost-reducing innovation. Based on the theory of supermodular games, we analyze two helper modes. The existence of pure strategy Nash equilibrium was proved by construction of potential function. The characteristics of the equilibrium were analyzed for simultaneous...
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