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Customer response modeling is essential for a firm to allocate the marketing resources to active customers who have potential values. With the development of social media, customer response modeling in social media plays important roles in the firms’ marketing decisions. For customer response modeling in social media, the inputs involve multiple types of data and the purposes are to identify respondents...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.