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This study examines: (i) whether recalling stressful autobiographical events results in anxiety, (ii) the relation of memory qualities to anxiety, and (iii) the relation of future time perspective and personal intimacy to experiencing anxiety. Participants (N = 120) completed Future Time Perspective, Personal Intimacy and State Anxiety scales. They were randomly assigned to recall a brush with death,...
Nostalgic advertising uses images relevant to past periods in individuals' lives to market products. The current study examines the reminiscence bump in a new context: reactions to nostalgic advertising. We examine diachronic relevance and its influence on purchase intent using a 3 (time frame: bump advertisements, non‐bump past advertisements, present‐focused advertisements) × 2 (age group: Generation...
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