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Based on word-of-mouth effect, viral marketing has developed into an important marketing strategy recently. Meanwhile, microblog has drawn global attention as a potential marketing group over the past decade. Thus how to promote viral marketing in microblog has become a hot topic in social network. However, finding the most influential users for viral marketing under some diffusion models has been...
Microblog is one of the most efficient and effective ways to spread information. This paper studies the information diffusion in Sina microblog and proposes a novel measurement of the activation probabilities based on Independent Cascade Model. The activation probabilities measure considers tweets, relationships, and users, so it is called TRU (Tweets, Relationships, and Users) measurement. We randomly...
With the development of science and technology, various social networks have emerged in recent years and microblog is a prevailing one. This paper focuses on how to identify the most influential users quantitatively in microblog and proposes a new ranking method which employs the fact that a follower's contribution to the influences of his/her followees varies and depends greatly on the interactions...
Microblog, as one of the most popular social networking services, plays an increasingly significant role in communication and information propagation. Among the numerous studies on social network, one critical problem is identifying the influencers (or opinion leaders) and quantifying the influence strength of each individual effectively. This paper focuses on the problem of measuring users' influence...
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