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Efficient distribution of the product in a supply chain is a critical issue in supply chain management. In the paper, we study a manufacturer Stackelberg supply chain in which a retailer can sell either or both of two brands, a well-known brand and a new brand, in a market supplied by two manufacturers. The two brands are differentiated by customer satisfaction rate. The supply chain involves both...
This article presents a review of the issues associated with a manufacturer's pricing strategies in a two-echelon supply chain that comprises one manufacturer and two competing retailers, with warranty period-dependent demands. The manufacturer, as a Stackelberg leader, specifies wholesale prices to two competing retailers who face warranty period-dependent demand and have different sales costs. The...
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