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This paper examines the use of small sample sizes and replication in marketing experimentation, including full factorials, fractional factorials, Latin squares and their derivatives such as conjoint analysis. It is well understood within agricultural research that the sample size used within these experiments should be kept to a minimum if maximum reliability is to be achieved. This understanding,...
Consumer attitudes towards meat can be divided up into two types: Functional attitudes which are stable and exist over long periods of time, and constructive attitudes which are ephemeral and usually constructed at the point of sale. This research investigated the temporal and situational stability of meat consumers' attitudes by using the same established functional, multidimensional attitude instrument...
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