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This paper introduces the quality of service products and network externalities intensity coefficient into consumer utility function, and analyzes the impact on market share and profits in incomplete market coverage of a duopolistic marketing with the difference of network externalities and quality of products. It's shown that the profits increased neither depend on the network externalities nor quality...
China's mobile service markets are undergoing rapid growth and continuous transformation. Especially facing incoming 3G era, firms in other sector are pushing into this market and altering the value chains. In this study, we try to explain how actors in this market utilize strategy of merges and acquisitions (M&A) to consolidate their place, and how these activities reconstruct the mobile service...
Mobile service is increasingly known by most of the users of mobile devices, but individualspsila adoption of mobile service is relative slow. Consumerspsila perceived risk is one of the reasons for that. Thus, the research on consumerspsila perceived risk in mobile service is necessary. On the basis of the review of consumerspsila perceived risk theory, and considering the characteristics of the...
With the rapid development of mobile technology and userspsila wide adoption of mobile phones, mobile services have been a huge success in China. Even though the literature on the adoption of mobile services is quite extensive, few studies focus on customer satisfaction and loyalty in China. This study investigated the impact of perceived customer value, perceived service quality, and trust on customer...
Mobile commerce (M-commerce) is a technological frontier and is an attractive area for research because of its relative novelty, rapid growth, and potential applications. Many contributions of this new discipline have explored and investigated the risks and challenges of m-commerce development, such as the startup problem of the markets, the challenges for 3G telecommunication operators, competition...
This study uses the technology acceptance model (TAM) and trust to examine the factors that influence the subscription to mobile services. Using data collected from mobile phone users in China via questionnaires, a total of 220 completed surveys available. We analyzed the data using structural equations modeling. We find that perceived usefulness, perceived trust, and perceived service cost affect...
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