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Conservation resources are limited, making it impossible to invest equally in all threatened species. One way to maximise conservation gains is to focus upon those species with particular public appeal, using them to generate funding and support that could also benefit less charismatic species. Although this approach is already used by many conservation organisations, no reliable metrics currently...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.